Our Privacy Commitment: london69 operates in compliance with Malaysia's Personal Data Protection Act 2010 (PDPA). We do not sell, rent, or disclose your personal data to third parties without your consent, except under the circumstances outlined in this Privacy Policy.
1Introduction
Welcome to the london69 Privacy Policy. This document forms part of our commitment to ensuring that every member using the london69.bio platform receives comprehensive and transparent personal data protection.
London69 is an online gaming platform offering a wide range of digital entertainment, including video slots, Live Casino, table games, and sports betting. In delivering these services, we collect and process certain personal data required for operational, security, and legal compliance purposes.
We understand that your trust is our most valuable asset. That's why we are committed to handling your data with full integrity at all times — using it only for clearly defined purposes, storing it securely, and giving you complete control over your own personal information.
Note: This Privacy Policy should be read together with
Terms and Conditions london69. By using our platform, you agree to the terms of this Privacy Policy.
2Personal Data We Collect
London69 collects your personal data from various sources and in various ways depending on how you interact with our platform. Below are the types of data we collect:
Data You Provide Directly
- Registration information: Full name, email address, phone number, date of birth, and username.
- Identity verification documents (KYC): A copy of your national identity card (MyKad), passport, driving licence, or other valid official identification document.
- Proof of address: Utility bills, bank statements, or other official documents confirming your current residential address.
- Financial information: Details of the payment methods used for deposits and withdrawals, including bank account numbers, e-wallet details, or crypto transaction information.
- Communications: Any messages, complaints, or feedback you submit to our support team via live chat or email.
Automatically Collected Data
- Device data: Device type, operating system, phone model, screen resolution, and unique device identifier.
- Network data: IP address, geographic location based on IP, internet service provider (ISP) name, and connection type.
- Session data: Login and logout times, session duration, pages visited, buttons clicked, and navigation patterns within the platform.
- Game data: Wagering history, wins, losses, game types played, and bonus activity used.
- Cookie data: Information collected through cookies and similar tracking technologies to enhance user experience.
| Data Category |
Example |
Primary Purpose |
| Personal Identity |
Name, date of birth, MyKad |
Identity verification (KYC), fraud prevention |
| Contact Information |
Email, phone number |
Communications, account notifications |
| Financial Data |
Bank accounts, e-wallets, transactions |
Payment processing, AML compliance |
| Technical Data |
IP address, device, browser |
Security, fraud detection |
| Game Data |
Wagering history, wins |
Legal compliance, responsible gaming |
3Purpose of Personal Data Use
London69 uses collected personal data solely for legitimate purposes necessary to operate our platform. We do not use your data for any other purpose without first obtaining your consent.
Platform Operations
- Registering and verifying new member accounts and managing existing accounts.
- Processing deposits, withdrawals, and all financial transactions securely and accurately.
- Providing access to all games and services offered on the london69 platform.
- Managing bonus programmes, promotions, and loyalty offers for our members.
Security & Compliance
- Verifying member identities through the KYC process to prevent fraud and money laundering (AML).
- Monitoring account activity to detect any suspicious transactions or gaming patterns.
- Complying with applicable legal requirements, regulations, and court orders in Malaysia.
- Keeping the platform free from abuse, fraud, and activities that violate our terms.
User Experience Enhancement
- Analysing usage patterns to improve the interface and features of the london69 platform.
- Personalising game recommendations and promotions based on your activity history.
- Sending important notifications related to accounts, transactions, and relevant promotional offers.
- Delivering more effective and personalised customer support via live chat 24/7.
Marketing Consent: london69 only sends marketing communications to members who have given their consent. You may unsubscribe from marketing communications at any time through your account settings or by contacting our support team.
4Data Sharing with Third Parties
London69 does not sell, rent, or disclose your personal data to third parties for their own marketing purposes. However, there are specific situations where we need to share your data with trusted parties to ensure the platform operates smoothly and securely.
Third Parties with Limited Access
- Payment service providers: FPX, Touch 'n Go, GrabPay, Boost, and other payment processing providers require the transaction information necessary to process your deposits and withdrawals.
- Game providers: Third-party game software developers may receive session data required to operate their games within the london69 platform.
- Identity verification services: Verified third-party KYC providers help us securely and efficiently verify member identity documents.
- Legal authorities: Information may be disclosed to law enforcement agencies or regulatory bodies when required by law or court order.
- Cloud services and IT infrastructure: Technical service providers that host and maintain our platform, subject to strict confidentiality agreements.
Contractual Protection: All third parties granted access to your data are bound by strict data protection agreements. They are only permitted to use your data for the specific agreed purposes and must adhere to security standards equivalent to our own.
5Data Security & Protection Measures
Protecting your personal data is london69's highest priority. We continuously invest in the latest security infrastructure to ensure your information is always protected against any threats or unauthorised access.
Technical Security Measures
- 256-bit SSL encryption for all data transmitted between your device and london69 servers.
- At-rest encryption for all sensitive information stored in our database.
- Two-factor authentication (2FA) is available and recommended for all member accounts.
- A 24/7 security monitoring system that detects and responds to any suspicious activity in real time.
- Penetration testing and periodic security audits conducted by independent third-party security experts.
- Role-based access control (RBAC) ensures that only authorised staff can access sensitive data.
Operational Security Procedures
- Regular data security training for all london69 staff who handle personal data.
- A clear incident response procedure to address any data breaches promptly and effectively.
- Regular encrypted data backups to ensure service continuity.
Shared Responsibility: While london69 takes all reasonable steps to protect your data, account security also depends on your own actions. Always use a strong and unique password, enable 2FA, and never share your login credentials with anyone.
6Cookies & Tracking Technologies
London69 uses cookies and similar tracking technologies to enhance your experience on our platform, understand how you interact with our content, and ensure that essential technical functions run smoothly.
Types of Cookies We Use
- Essential cookies: Required for core platform functions such as login, session verification, and security. These cookies cannot be disabled.
- Performance cookies: Collecting information on how pages are used to help us improve the speed and usability of the platform.
- Functionality cookies: Saving your preferences such as language, display settings, and game choices to deliver a more personalised experience.
- Analytics cookies: Helping us understand aggregate usage patterns for platform improvement purposes, using anonymised data.
Managing Your Cookie Preferences
You can control and manage cookies through your browser settings. However, disabling certain cookies may affect the functionality or your experience on the London69 platform. Detailed information on cookie preferences can be accessed through the privacy settings in your account.
7Your Rights Regarding Personal Data
Under Malaysia's Personal Data Protection Act 2010 (PDPA), you have certain rights regarding the personal data held by London69. We fully respect and facilitate the exercise of these rights.
Right of Access
You have the right to request a copy of the personal data we hold about you at any time.
Right to Rectification
You have the right to request correction of any inaccurate or outdated personal data.
Right to Erasure
In certain circumstances, you may request the deletion of your personal data from our records.
Right to Object
You have the right to object to the processing of your data for direct marketing purposes.
Data Portability Right
You have the right to receive your data in a structured, machine-readable format.
Right to Restriction
You have the right to request a restriction on the processing of your data in certain circumstances.
How to Submit a Request: To exercise any of the above rights, please contact the london69 customer support team via 24/7 live chat within the platform or by email at
[email protected]. We will process your request within 14 business days.
8Data Retention
London69 retains your personal data only for as long as necessary to fulfil the purposes stated in this Privacy Policy, or as required by applicable laws and regulations.
- Active account data: Retained for as long as your account is active and for a reasonable period following account closure.
- Financial transaction records: Retained for a minimum of 7 years in compliance with Malaysia's anti-money laundering (AML) legal requirements.
- KYC documents: Retained for the duration of the active account period plus 5 years after closure, in accordance with regulatory requirements.
- Support communication logs: Retained for 3 years for reference and dispute resolution purposes.
- Analytics data: Stored in aggregated and anonymised form with no specific time limit for platform improvement purposes.
Once the retention period expires, your data will be securely deleted or anonymised so that it can no longer be linked to you as an individual.
9Changes to This Privacy Policy
London69 reserves the right to update or modify this Privacy Policy from time to time to reflect changes in our data practices, new legal requirements, or developments in the services we offer.
You will be notified of any material changes to this Privacy Policy via an in-platform notification or your registered email at least 14 days before the changes take effect. The "Updated" date at the top of this page will always reflect the latest version of our policy.
Your continued use of the london69 platform after any changes to this Privacy Policy take effect will be considered your acceptance of those changes. We encourage you to review this page periodically to stay informed about how we protect your personal data.
10Contact Us About Privacy
If you have any questions, concerns, or complaints regarding how london69 handles your personal data, our Data Protection Officer (DPO) team is ready to assist you.
- Live Chat 24/7: The fastest way to get help — available directly on the London69 platform.
- Email: [email protected] — we aim for a response time of under 24 hours on business days.
We're Here to Help: We take every privacy complaint seriously and will conduct a thorough investigation, providing a response within 14 business days from the date the complaint is received.
FAQ
Frequently Asked Questions About london69 Privacy
No. london69 has never and will never sell, rent, or disclose your personal data to third parties for their own marketing purposes. We only share necessary data with selected service providers who assist us in operating the platform, and they are bound by strict confidentiality agreements.
You can request a copy of your personal data by contacting the London69 support team via 24/7 live chat on the platform or by emailing
[email protected]. Please include your username and account details to speed up the process. We will process your request within 14 business days.
The identity verification (KYC) process is a legal requirement under applicable anti-money laundering (AML) regulations. KYC helps london69 ensure that all members are legitimate individuals aged 18 and above, prevents identity fraud, and protects the overall security of the platform. Your KYC documents are stored securely using industry-grade encryption.
Yes, you may request the deletion of your personal data. Please note, however, that certain data must be retained by london69 for a specified period to meet legal requirements, such as financial transaction records (7 years) and KYC documents (5 years after account closure). Data not subject to legal retention requirements will be deleted within 30 days of the date your request is received.
After account closure, london69 will retain data required by law (financial and KYC records) for the period stipulated by applicable regulations. Other data such as platform preferences, session history, and marketing information will be deleted within a reasonable timeframe. You may request full details of the data that will be retained before closing your account by contacting our support team.